A marketer with deep expertise in B2B and in making complex products clear to the market.
A good product is only the start. The work is making the market understand its value — and see a reason to choose it.
Some projects are under NDA — I cannot show them, but I can tell you a bit in person.
You can come with a single task, or with a product that needs marketing on an ongoing basis.
The product exists, but it is not clear how it differs or who to sell it to. I work through the market, the competitors and the audience, and build positioning that the rest of the communication grows from.
The product is technically complex and the market does not understand it. I translate specifications into the language of the customer’s problems — so it makes sense to more than just an engineer.
The product is ready, but the go-to-market is not. I test the market logic, shape the offer and take it through to the first activities — so the launch does not end as a one-off burst of advertising.
Leads come in, but there is no system behind them. I build acquisition and sales support, and give the team tools instead of scattered materials.
In digital marketing since 2014. I started with advertising and websites, but gradually shifted the focus onto the product itself: from “how do we promote this?” to “what exactly are we selling, who needs it, and why should they choose us?”.
These days I work mostly with technology and B2B products. I get into the product, the market and the business context, build the positioning and the communication, and can then carry the solution through to delivery myself — a website, a presentation, an ad campaign, a 3D visualisation or an internal digital tool.
I was born near Baikal and have been coming back here to rest since childhood. This is where I reset, get my energy back and often find ideas for work.
I am not interested in simply coming up with a solution — I want to see it built. So strategy, design, marketing and sales tools are not separate disciplines to me, but parts of one job.
I reply within a day. If it is urgent, message me on Telegram — that is faster.
Message sent.
I will get back to you shortly.
