AVGen

Projects like this easily slide either into an equipment catalogue or into generic phrases about “end-to-end solutions”. So I put the emphasis on how the information is structured and presented: a visitor should quickly grasp what the company does, which problems it solves and where its expertise actually lies.

I put together the page structure, the copy, the site’s visual system and the graphics it needed, so that a technically complex subject reads as coherent and consistent.

The result is one corporate site that brings AVGen’s areas of work into a clear system and gives the company a proper place to present its solutions to clients and partners.

The site continues to develop along with the company: AVGen is gradually becoming the central brand for several related lines of business.