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B2B / Consulting / Digital

Kranstar

A consulting company

The Kranstar project
Role
Structure, web design and website development
Format
The company’s corporate website

For Kranstar my task was to build a corporate website.

In consulting a site has to explain quickly what the company does, which problems it solves and why it can be trusted. And it is easy to drift either into an overloaded structure or into abstract wording that tells the client very little.

Build a clear corporate website for a consulting company

[ 01 ]

Approach

I put the emphasis on a clear structure and a calm, businesslike presentation.

The site had to lead the visitor step by step from understanding the company and its competencies to its specific lines of work, without cluttering the page with extra elements and decorative flourishes.

The first screen of the Kranstar site: services and the equipment catalogue
A calm, businesslike presentation with no decorative flourishes
[ 02 ]

What I did

  • Structure
  • Web design
  • Site development
[ 03 ]

Outcome

The result is a compact corporate site that gives Kranstar one digital home and helps present the company to prospective clients in a structured way.

[ Next ]

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[ Contact ]
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