TechKick
IT staff outsourcing
TechKick works in IT staff outsourcing. When I joined the project the company needed a clear image for the market and a systematic way of acquiring clients.
The task was broader than building a site or setting up ads: first we had to decide how the company should look and what it should talk about, and only then assemble a working digital communication around that.
Build the marketing of an IT outsourcing firm from scratch
Approach
We started with positioning and the company’s visual presentation. On that basis came the site and the materials it could actually go to prospective clients with.
The next stage was acquisition: I ran ad campaigns and worked with content, including publications on VC, testing different ways of reaching a B2B audience.
So the marketing was assembled in order: first a clear offer and its packaging, then the acquisition channels.
What I did
Outcome
Once the marketing launched the company began receiving inbound enquiries. Cost per lead in the ad campaigns was roughly 2,500–3,000 ₽.
For me this project is a good example of work where the site, the visual style and the advertising did not exist as separate services but came together around one task: make the company clear to the market and get client acquisition running.
Other cases
Tell me about your project
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